After weeks and months of back-breaking, energy drink-fuelled labour, you’ve finished your website. Whatever it is – be it a home for your writing, your podcast or your online store – you need customers. That’s where services like Leadpages come in. With Leadpages, you can create a flashy, professional-looking landing page to secure those all-important email leads – and a whole lot else. Let’s look at how it works:
Main Features
- Drag-and-drop Landing Page Builder
With Leadpages, creating a professional-looking landing page is a piece of pie. You can choose from over 100 free templates (and many more paid templates), filtered by industry. Then feel free to play around with it. The drag-and-drop editing tools make tailoring the fonts, colours and so on to suit your website thoroughly idiot-proof.
- Leadboxes
Leadboxes are custom-built pop-up forms that appear when your users select a designated page, link, image etc – say, on your most-visited blog posts. Leadboxes can be used to offer ‘ethical bribes’ – freebies like short audio clips/extra articles/images etc in exchange for contact info.
- Leadlinks
Got a new offer you’d like your current customers to know about? Perhaps you’re holding a webinar they’d be interested in? The Leadlinks feature makes signing up your current subscribers as easy as pushing a button – quite literally. Once your subscribers receive the Leadlinks notification email, they can sign up with one click – no need to re-input their info again.
- Analytics
If you want to know how well your campaigns are being received, Leadpages has you covered with clear and understandable analytics for everything you create with them – landing pages, pop-ups etc.
Plans and Pricing
Leadpages offers three tiers of pricing – Standard, Pro and Advanced. The Standard tier starts at a fairly hefty $25 per month. Like many online services, you can opt in to a Monthly or Annual payment structure:
There’s also the option of a 14-day free trial to take their features for a spin.
All three tiers come with the features described above, plus unlimited traffic and leads, free hosting, tech support and 40+ standard integrations. You also get a free custom domain if you sign up for an annual plan. Besides that, here’s how they differ
– Standard
- $25 per month/$37 per month monthly
- 1 site.
- Tech Support via Email.
- No online sales or payments.
- No Unlimited A/B Split Testing
- No Email Trigger Links
- No Opt-in Text Campaigns
– Pro
- $48 per month/$79 per month monthly
- 3 sites.
- Tech Support via Email and Chat.
- Online sales or payments.
- Unlimited A/B Split Testing
- Email Trigger Links
- 10 Opt-in Text Campaigns
– Advanced
- $199 per month/$321 per month monthly
- Up to 50 sites.
- Tech Support via Priority Phone.
- Online sales or payments.
- Unlimited A/B Split Testing
- Email Trigger Links
- 10 Opt-in Text Campaigns
- Advanced Integrations
- 5 Pro Sub Accounts
- 50 Extra Opt-in Text Campaigns
- 1-on-1 Quick Start Call
Pros:
– Massive Selection of Landing Page Templates
With over 200 free landing page templates to choose from (plus more paid options), you’re practically guaranteed to find one that suits you. The drag-and-drop customisation makes editing the templates a doddle for non-techies, too.
– Clear and Comprehensive Analytics
As we said earlier, Leadpages provides built-in analytics for every aspect of your campaign. Every time you install a new landing page or pop-up, Leadpages automatically starts tracking its views and conversions. All the data they accumulate can be viewed right there on your dashboard, and you don’t need a degree in statistics to understand the numbers.
– Extensive Integration
Ledpages integrates with pretty much every other app out there, including Facebook, Twitter, WordPress, Mailchimp and Shopify. In addition to this, Leadpages integrates with Zapier, allowing it to link up with over 1000 more apps, so you’re covered for pretty much everything.
Cons:
– Not Great Value for Money
With Leadpages’ cheapest plan clocking in at a fairly intimidating $25 per month, it’s far from the cheapest option out there. And as many of the better features are locked away in the Pro and Advanced plans, chances are you’re going to have to pay even more if you want to get the most out of it. Casual users may find that Leadpages simply doesn’t provide enough bang-for-their-buck.
– Limited Customisation Options
Although easy-to-use, your options when it comes to customising your templates are pretty limited. The lack of styling options may make it tricky to match up your snazzy (and expensive) new landing page with your site’s branding.
– Chat Support Unavailable with Basic Plan
Leadpages’s chat support is generally pretty good, with helpful, knowledgable customer service agents available to deal with your questions. However, it’s only available with the more expensive plans – support with the basic plan is limited to email only.
Wrap-up
Leadpages provides plenty of user-friendly options for boosting your email list, and its templates make it a doddle to come up with a classy, professional-looking landing page. However, the high price of entry may put it out of reach of more casual users.